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By Allison Lampert

LAS VEGAS, Oct 22 (Reuters) - At the world's greatest market show in Las Vegas luxury jets are luring purchasers with their sleek silhouettes, plush cabins - and significantly, their usage of alternative fuels.

Fuel manufacturers and jetmakers are keen to showcase unique forms of air travel fuel deemed less damaging to the climate, from utilized cooking oil to the distinctly less attractive meat waste.

Business jet operators, like airlines, have bowed to ecological pressure on air travel and dedicated to cutting in half carbon emissions by 2050 compared with 2005.

Their hope is that adopting renewable fuel to suppress emissions might make business jets more appealing to purchasers - specifically corporations facing concerns over sustainability from investors or green campaign groups.

The accessibility of less polluting private jets could also spare the rich and popular the unfavorable promotion experienced by Britain's Prince Harry and his spouse Meghan over a current personal jet trip to southern France.

Five Gulfstream jets on display in Las Vegas are utilizing California-produced fuel from inedible beef tallow.

The current waste-based fuels consist of "fats, grease and oils that are byproducts of the food industry," said Bryan Sherbacow, primary commercial officer of Boston-based biofuel producer World Energy, which produces fuel from meat waste utilized by Gulfstream.

"All of our product is inedible."

A few of the other 79 airplane on screen are expected to be powered by 150,000 gallons of other renewable fuel blends anticipated to be pumped at the program.

FLIGHT SHAMING

Private jets account for less than 0.1% of total yearly carbon emissions globally, however can produce, typically, approximately 20 times more carbon emissions per passenger mile than jetliners, according to the London-based private charter firm Victor.

Prince Harry has actually defended his periodic use of private jets to ensure his household's security, and has said that on the uncommon events he does not fly commercially he offsets his emissions.

But planemakers state occurrences such as the furore over his schedule have actually included fresh obstacles for a market already making every effort to justify its contribution to cutting corporate costs.

"Incidents of flight shaming involving using private jets are regrettable when you think about that our market has provided fuel effectiveness improvements of 40% over the previous 40 years," stated Bombardier Aviation President David Coleal.

Bombardier believes increased sustainable fuel usage will help the industry make inroads with corporations and wealthy purchasers. According to industry information, billionaires only have a 19% company jet ownership rate.

But even an image remodeling - with jets sporting sticker labels like "this airplane flies on sustainable fuels" and organisers adding alternative fuel pumps for visiting airplanes - is not likely to please all critics at the Oct 22-24 high-end jet occasion.

Environmentalists and some analysts remain hesitant that biojetfuels, typically mixed 50-50 with kerosene, will make a substantial effect on public perceptions about luxury travel.

"No quantity of jatropha curcas or Brazil-nut fuel can make business jets look eco-friendly," stated air travel expert Richard Aboulafia.

Demand from service jet operators for sustainable fuels now far exceeds supply and their interest could drive future production, Sherbacow stated.

World Energy, which produces 40 million gallons of biofuel at its California plant, might broaden production approximately 150 million gallons by 2022.

Corporate charter companies and specialists are also seeing more interest from customers who desire to purchase carbon credits to offset emissions from their flights.

Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions played a function in a business jet usage study his business just recently completed for a Fortune 500 business.

"At the end of the day, I believe that price, expense per hour, variety, speed and efficiency, that's still the (sales) motorist. But I believe individuals are ending up being more mindful of the sustainability of operations and how it affects the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)